A Story About Marketing

In the United States, we are bombarded with more than 3000 advertisements per day! Some are passive, some are aggressive, some make us want to buy right now, some plant a seed that slowly grows, and we act on it days or weeks later and we don’t even realize it. That’s what happened to me over the past few months, and I just realized it today. Check this out.

I have a satellite dish and DVR so I can easily record my favorite TV shows and watch them later, when I have time. One of the advantages of this is that I can zip through the commercials and watch a 1-hour TV show in about 40 minutes. But sometimes a commercial catches my attention and I watch it. Sometimes I watch it over and over again. That’s what I did with these two commercials.

You can watch them here--



Cool commercials, right? I loved these commercials from the very first time I saw them. But, here is the strange part: On April 1, 2011, my Cadillac was gushing antifreeze all over my driveway, rendering it un-drivable. I had to work the next morning so I needed to find some transportation, fast. I had an appointment that afternoon to meet with my friend, Troy, who is a salesman at a car dealership. I walked the lot with Troy, looked at a few used cars, and settled on a black 2005 Kia Spectra. We did the paperwork, paid for the car, and I drove home happy.

Just today, April 13, 2011, it hit me. Those two TV commercials--the ONLY car commercials I have ever loved, and watched over and over again--were KIA COMMERCIALS! No way! Yes way! I’m still a little in awe over this. Do you think that’s just a weird coincidence, or is it awesome marketing?

If you have a similar story, I’d love to read about it. You can email me here: 

Now go take on the day!

Peace, out.

Check out Duane’s YouTube Channel


  1. Hey Duane!
    I pride myself on not being affected by sales pitches and adverts at all.
    However, after seeing those two ads I'd definitely have a look at Kia if I was looking for a car.
    These ads are entertaining, inventive, clever. That reflects well on Kia's company decisions. I'd still read all the car reviews first though.
    Now I'm going to watch those ads again!


  2. Hi Jeff,
    Thanks for your comment. You make some good points. Have a great day!

  3. You know, the funny thing about Kias is that EVERYONE I know who owns one, loves it. I've actually been considering getting one myself! I woner if those darn commercials are to blame...

    LOL, Peace Duane!

  4. Whoops typo! I meant "wonder" in that last post. :)

  5. Hey Jessica,
    Thanks for your comments. It is a fun car to drive and it gets great gas mileage, so that's part of it. Couple that with advertising genius, and you have a winning combination. :)


  6. I saw the Hamster commercial last night during The Apprentice (one of only two TV shows I watch and a guilty pleasure). I actually did laugh out loud when the two hamsters did the little "bro bump" or whatever that is called. Rare that I laugh out loud. It's just kinda cute.

  7. Oh, PS.... But I ainta gonna buy a KIA. Not really going to buy my car based on a large hamster... Or maybe I missed the message as I was so taken by the hamsters themselves...

  8. Hi Lizzy,
    I know right? It was ridiculously funny & cute. Buy the KIA, you know you want one. Just buy the KIA. Make the hambsters happy. LMAO! =D
    Thanks for stopping by.
    Take care,